Your ad account quits spending. There were zero conversions yesterday. Nobody has clicked your ad in over a day. A competent manager will immediately identify these issues.
But often issues are more subtle than this. CPA and ROAS are slowly drifting away from targets. CTR is decreasing. You are managing 10+ accounts and these issues do not immediately jump to the forefront. Sometimes your client will even identify them before you.
Ad platforms do allow users to set up alerts. Avisos provides 100+ standard alerts that go well beyond what the ad platforms offer.
An overview of the alerts
Alerts span five categories, from hard stops that need immediate action to quieter signals about keywords and ad disapprovals.
Catch broken accounts before spend accumulates.
- No Spend Yesterday
- No Clicks Yesterday
- No Impressions Yesterday
- No Conversions Yesterday
Identify drift in either direction — drops to fix, improvements to scale.
- CPA, ROAS, CVR, Clicks, Impressions drops
- Comparison: yesterday vs. same day last week
- Week over week trends
- Performance improvements ready to scale
Know when budgets are flying or stalling before it affects results.
- Daily budget threshold: spend > 120% of daily budget
- Daily budget velocity: 90% spent before 2pm
- Threshold: budget reaches n% of total
- Off-pace: n% above or below expected pace
Targeted suggestions to improve performance, not just flag problems.
- Allocation suggestions across campaigns
- Cross-platform budget recommendations
Surface the account hygiene issues that quietly drain performance.
- Negative keywords that should be added
- Disapproved ads
Performance improvements matter too
Most alert systems focus on problems. Avisos also alerts you when performance significantly improves.
A campaign that suddenly sees a big improvement in ROAS or CVR is one you want to know about immediately. That is an opportunity to reallocate budget and scale quickly, while the conditions hold.
Catching a drop a day late costs money. Missing a performance spike costs opportunity.
The accounts you should be scaling are just as important to flag as the accounts that are breaking.
Beyond what ad platforms offer
Ad platforms can trigger alerts. Avisos goes a step further, offering details on why the alert triggered as well as recommendations on how to fix it.
That distinction matters a lot when you are managing multiple accounts. Knowing that CPA spiked is useful. Knowing that it spiked because impression share dropped and CPCs increased on your top-performing campaign, with a suggested fix, is actionable.
Your CPA exceeded your target.
CPA is up 18% vs. same day last week.
Why: Impression share dropped and CPCs increased on your top campaigns.
How to fix: Review bid caps or adjust budget allocation.
Alert delivery
Alerts can run daily, weekly, or on other recurring intervals. They can trigger in email or directly into Slack.
For teams that live in Slack, that means alerts land where the conversation is already happening. For those who prefer email, a morning digest gives you a prioritized view of what needs attention before you start your day.
Daily digest or instant notifications. Prioritized by severity so the most critical items are at the top.
Alerts route directly into your channel. Your team sees them as they happen, in the tool you are already using.
Screenshot of alert coming soon
Catch issues before your clients do
The obvious breaks are easy. Zero spend is hard to miss. It is the gradual drift that does the most damage over time, because it is quiet enough to escape a normal account review.
Good alerts are not just about flagging problems. They are about giving you back the time you would otherwise spend manually checking every account every day. With the right alerts in place, you only have to look when there is something worth looking at.