Find what's holding your Google Ads account back.
Analyze your account across 100+ action items. Get a clear, prioritized list of what to fix and why.
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ShopifyNo customer match lists found in audience library
● FAILDoes the account have customer match lists?
No customer match lists found.
Are similar/lookalike audiences in use?
11 legacy similar audiences found — no longer active.
Duplicate purchase conversion actions detected
▲ WARNAre purchases set to Primary?
"Purchase" is set to Secondary — should be Primary.
Does the account track secondary goals?
13 secondary goals tracked alongside purchases.
Is there exactly one purchase action?
4 enabled Purchase actions found — should be one.
What the audit covers
100+ checks across every dimension of a Google Ads account.
Are negative keywords causing wasted spend?
Avisos scans your search term reports to find queries that are spending budget without contributing to conversions, and estimates exactly how much you'd save by pausing them.
Negative keyword analysis
▲ WARN4 negative keywords identified. Pausing them would save an estimated $1,550 over the next 6 months.
Customer match lists
● FAILDoes the account have customer match lists?
No customer match lists found.
Are you reaching your best potential customers?
Customer match lets you target past buyers and high-value prospects directly. Without it, you're leaving one of Google's most efficient targeting signals unused.
Is Google counting your purchases correctly?
Duplicate conversion actions, misclassified purchase events, and secondary-only tracking are among the most common mistakes in ecommerce accounts and one of the hardest to spot without auditing the setup directly. When your conversions are wrong, every bid decision Google makes is wrong too. Smart Bidding trains on the data you give it — bad data means bad bidding.
Conversion tracking setup
▲ WARNAre purchases set to Primary?
"Purchase" is set to Secondary — should be Primary.
Is there exactly one purchase action?
4 enabled Purchase actions found — should be one.
Are secondary goals tracked?
13 secondary goals tracked alongside purchases.
Bid strategy health
▲ WARNIs tROAS target achievable?
Target ROAS set to 800% — actual account ROAS: 312%.
Do Smart Bidding campaigns have enough data?
3 campaigns in Learning with fewer than 30 conversions in 30 days.
Are campaigns budget-limited?
2 campaigns losing 34% impression share due to budget.
Are your bid strategies working with your goals?
Smart Bidding can work well, but only when the signals feeding it are accurate. A tROAS target set above your actual account ROAS causes Google to throttle spend on campaigns that could be profitable. Too few conversions in the learning window means Smart Bidding is guessing. Avisos checks whether your targets are grounded in real performance data and flags campaigns where the setup is working against you.
Are sales and ad spend moving together?
When spend climbs while revenue stays flat, something structural is wrong, whether it's bid strategy, audience targeting, or conversion tracking. Most accounts don't notice the divergence until it has been building for months. Avisos tracks the correlation between spend and revenue over time and flags the gap before it compounds into a bigger problem.
Spend vs. sales correlation
● FAILAd spend increased 183% over 6 months. Sales declined 10%.
Why most ecommerce Google Ads accounts underperform
The most expensive problems in Google Ads are rarely the ones that trigger an alert. Budgets run out mid-month with no warning. Conversion tracking counts the same purchase multiple times, inflating ROAS and causing Smart Bidding to overspend on low-quality traffic. Negative keyword lists go unmaintained for months while search terms bleed budget on queries that will never lead to a sale.
Most accounts have five to ten issues like these running at the same time. None of them surface in the Google Ads dashboard. You only find them when you go looking, or when results have deteriorated enough to force a manual review. By then, the damage is done.
Avisos runs that review automatically across 100+ checks every day. Issues get caught when they're still small, flagged with the specific data behind them, and ranked by how much they're likely costing you.
How to get started
Connect your Google Ads account
OAuth setup takes under two minutes. No engineering required.
Run the audit
Avisos analyzes your account across 100+ action items covering sales, measurement, performance, keywords, and more.
Review prioritized action items
Each issue is flagged as PASS, WARN, or FAIL with the specific data behind it so you know exactly what to fix.
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